Michael Toscano explains how the traditional cocktail has been enhanced with external features like peeled oranges and cute garnishes to captivate their consumers with a unique experience. According to Michael, a consumer is tasting the cocktail from the minute they walk in through the door of an establishment to the moment they leave that establishment. While cocktails-to-go have become an alternative to closed bars amid the pandemic, nothing beats the experience.
Michael Toscano is a Brand Ambassador for Woodford Reserve. What began as a career in corporate America after graduating in 2005, later lead to a passion for local craft. At age 29, Michael decided to work at a craft brewery which only served as a catalyst to his moving to New York and becoming a Brand Ambassador.
