In April 2021, Sonya took on the role of Chief Diversity, Equity & Inclusion Officer. This position was created specifically to address the organization’s commitment to taking actions and creating change when it comes to DEI within Visit Sacramento, the tourism industry in the Sacramento region and beyond. Recently, Community Relations was added to her title to strengthen the connection of Visit Sacramento with the greater community and key stakeholders. She has a BA from Pepperdine University and An MS from San Jose State University. She serves on various committees and Boards, including CalTravel, Destinations International and DMA West.