The Night Time Industries Association (NTIA) in Australia, supported by the Office of the 24-Hour Economy Commissioner(O24HEC), has written this guidebook as a practical resource for the industry.

Events and festivals can be a gateway to new customers, partnerships and opportunities for night time operators. The spectacle and the fact it is a ‘one time only’ opportunity adds a sense of urgency and appeal that can cut through to customers. However, running an event is not without its challenges — from managing safety and security to navigating complex regulations and balancing stakeholder relationships.

This guide is crafted for business owners, venue operators, and event organisers looking to create vibrant and successful experiences in the night time economy. Whether you’re hosting a community festival, a music gig, or an interactive activation, there are plenty of opportunities to be explored. This guide will walk you through the core considerations, key steps to hosting events in public spaces, how to engage with stakeholders, and top tips for a successful event.