The purpose of these guidelines is to give practical advice to those working towards a greater diversity in their evening and night time economies, including areas suffering from high levels of alcohol harm and misuse. It draws on the experience of the former Civic Trust and the Association of Town and City Management in researching, developing and managing thePurple Flag accreditation scheme. Twenty new Local Alcohol Action Areas (LAAAs) were announced by the Home Office in February 20142 to encourage and support local action on three priorities: alcohol-related crime and disorder, alcohol-related health harms and creating more diverse night time economies. Diversification: A clear link can be made between economic growth, diversification of the evening and night time economy (ENTE) and a safer, healthier environment for customers and citizens.