The Night Time Industries Association (NTIA) in Australia, supported by the Office of the 24-Hour Economy Commissioner(O24HEC), has written this guidebook as a practical resource for the industry.

This guidebook draws on the insights and expertise of industry leaders to provide advice on how to integrate performance into venues. It considers issues like whether live performance can help boost your bottom line, or contribute to your venues identity. The guidebook includes best practice on how to find artists, host a gig, connect with new audiences, rates of pay for musicians, and the collection of data to track what’s working.