This document outlines a practical methodology for town centers to diversify the types of activities and entertainment offered based on changing consumer tastes and preferences. Nightworks champion this topic to encourage development of a national agenda for diversification in England. Underpinning this is the belief, based on experience, that diversification really can be to the mutual advantage of business, consumers and the public sector alike, leading to an enriched experience and a stronger economy at an affordable cost in terms of crime, health and on-street management.