As RHI's Vice President, Alicia Scholer is dedicated to helping communities plan and manage safe, vibrant and sustainable nighttime economies. Since late 2005, she has been responsible for communications, project management, event coordination, content writing and marketing collateral. Alicia has written SWOT analyses and action plan reports for more than twenty city assessments and seminars in the U.S., Canada and Mexico. Resources she has developed include best practice guides for city planners, police, business district managers and hospitality industry professionals. Currently, she is focused on raising awareness of how cities can improve the nighttime social experience for women of different ages and life stages by analyzing safety, design and choice in a city’s life at night.