Several alcohol prevention and harm reduction initiatives were undertaken to address over-consumption and over-service in Latino businesses licensed to sell or serve alcohol in the business districts of Wheaton, Long Branch, Silver Spring and in Rockville, Maryland. A Spanish-speaking liaison at the Montgomery County Department of Liquor Control collaborated with the Latino Business Alliance to implement a state certified alcohol server training program and reviewed the city’s business code of conduct with business owners. The liaison connected owners with free information and resources to align existing policies and procedures with responsible hospitality aims.