The nightlife industry represents an integral part of the economy in Dallas, Texas. Spending by customers at nightlife venues and businesses (both on- and off-site) sustains thousands of jobs and generates billions in economic activity and state and local tax receipts. Economic impact analysis measures the impacts of the nightlife economy in categories that allow it to be compared to other sectors and which matter to stakeholders and policy makers. These categories include tax generation, employment, wages, and business sales.

Visit Dallas and the City of Dallas commissioned Tourism Economics, an Oxford Economics Company, to conduct a comprehensive analysis of the economic and fiscal (tax) impacts attributable to the nightlife economy in Dallas, TX in 2023.

To quantify the economic impact of the nightlife economy in Dallas, Tourism Economics prepared a comprehensive model using multiple primary and secondary data sources (including data from the Bureau of Labor Statistics and the U.S. Census Bureau) to quantify the impacts arising from various components of the nightlife economy.

Impact modeling was based on an IMPLAN Input-Output (I-O) model for the regional economy of Dallas. The results of this study show the scope of the nightlife economy's impact in terms of business sales at nightlife establishments and ancillary spending by nightlife customers, as well as total economic impacts of the industry, including employment, household income, and fiscal (tax) impacts.