Still recovering from DWI, the industry faces even greater forces working to change how it conducts its business. As anti-smoking rhetoric prevails, tobacco companies spend about $1.5 billion annually to promote their products; simultaneously, the budget of the US Office of smoking and Health as a budget of $3.5 million a year. Regardless, the industry is responsive. Operators who are sensitive to customer demands are likely to create no-smoking zones voluntarily.